The last few weeks of November are when stores and service counters start seeing more visitors. People move faster, the pressure to get things checked off grows, and small details matter more. That is where point of purchase displays really do their job.
Used well, these displays are more than decoration. They help turn a quick glance into a clear next step. The right display answers a question before it is asked or reminds someone to pick up one more item. Heading into the holidays, every moment counts. This is the time to check your displays, update any worn-out ones, and make choices that keep your space working better through the rush.
How Holiday Shoppers Behave Differently
As November moves in, customer habits change along with the season. People are busier, and the time they spend in a store gets shorter. That affects how they shop and what they grab.
Instead of exploring every shelf, shoppers want quick answers. They are looking for gift-ready buys, easy bundles, or add-ons that do not take a lot of thought. Holiday specials and discounts attract more eyes. Shoppers want information fast, without wading through too much detail.
Displays in this season need to get to the point. Text should be clear and layout direct. Your goal is to help close the sale smoothly, not slow things down with extra options or fine print.
Choosing Displays That Match the Season
Holiday displays have to last as foot traffic rises and the weather cools. Entrance areas are colder and often exposed to drafts or dampness. Display materials that sag or shift easily will not survive December.
Stiffer paperboard and strong plastics work best for free-standing displays. Anything going by a window or door benefits from being stable and moisture-resistant. This is the time to use deep reds, rich greens, or warm neutrals to match the holiday feel and help promotions stand out.
Countertop displays make a difference for impulse buys and last-minute cards. They are also easier to keep tidy at busy checkouts. For these, solid frames and secure bases keep things steady as lines move and hands reach for products.
Hyperformance Graphics prints on rigid Sintra and coroplast boards for holiday displays—materials that keep their shape and color even as cold air comes and goes.
Placement Strategy for Maximum Visibility
Even the best display means little if nobody sees it. Where it sits matters as much as what it shows. Holiday crowds cluster at entryways, checkouts, and main aisles, so displays get better results in these areas.
Put displays near eye or hand level to boost pickup rates. Shoppers tend to look slightly below eye level, especially in crowded aisles. For kids or products aimed at families, lower is better. Main crossing lanes and front-of-store spots pull in the most attention.
Avoid tucking displays away in corners or blocking high-traffic spots. If the path is clear and open, people are more willing to stop and shop without feeling crowded out.
Making Messaging Simple and Clear
Busy shoppers do not have patience for lengthy text or complex layouts. Messaging has to be short, direct, and easy to spot. Focus on one or two strong points—like “New,” “On Sale,” or “Gift-Ready.”
Stick with clear fonts and skip anything too curly or hard to read. Layout should flow top to bottom, with a strong headline and supporting point underneath. If you talk about savings or special timing, make those words bold and simple.
Graphics should support, not crowd, the message. A single icon or simple border can be more effective than a busy background.
Balancing Temporary Impact with Brand Identity
Short-run displays still need to match your regular brand style. If your year-round branding uses certain colors, shapes, or logo styles, holiday versions should build from that base. Use your familiar patterns, then add seasonal details like snowflakes or themed colors.
Reusing frames and stands from previous displays can help control cost and waste. Switch in new graphics or inserts as the season changes, keeping the same structure in place. That consistency from shelf to shelf makes the store feel organized and trustworthy to regular customers, even as themes switch.
Consistency at every touchpoint matters even more during the holiday rush, when shoppers want a trusted, easy experience.
Keeping Displays Working Hard into the New Year
Holiday displays do not need to come down on January 1. With simple changes, they can support post-holiday deals, thank-you specials, or new year promotions.
If your display structure is strong and messaging stays flexible, you can swap out the central message instead of the whole setup. Rotate out holiday graphics for clearance or fresh-start ideas. This way, you keep strong presence even as store focus shifts.
Displays that keep up with changing seasons help stores stay organized and appealing, rather than cluttered or empty.
Letting the Season Work for You
Late November is your window to reshape displays for heavy traffic and fast-moving shoppers. When every aisle is busier, each display needs to work even harder.
Think about how shoppers move through your space and what helps them buy with less effort. Good point of purchase displays are one of your best tools for guiding, nudging, and supporting customer action—without needing an extra word or sales pitch. Set them up now, and watch them keep paying off right through winter.
Once your displays are set and ready to go, the next thing that matters is how well they perform through the seasonal rush. From layout to print quality, every piece needs to hold up under crowds, weather, and wear. Clear, durable prints help your displays work harder in real-world conditions. That’s why our point of purchase displays are built to keep looking sharp through it all. Contact Hyperformance Graphics to get your next round of displays set up right.
